Our Story
About Elouris: Born in Britain, Built on Beauty Industry Truths
At Elouris, we’re here to tear up the skincare rulebook—because real beauty isn’t about hiding flaws, it’s about owning them. Founded in the heart of London by two middle-aged mums who spent decades inside the beauty industry’s glittering facade, we’re a proudly British brand rejecting empty promises, overpriced potions, and Big Pharma’s “solutions.”
Our Story: Beauty Insiders Turned Industry Rebels
Meet Maggie Porter and Grace Whitaker—two former beauty execs turned whistleblowers. After 20+ years working for luxury skincare giants, they’d had enough. They’d watched boardrooms prioritize profits over people, slap “miracle” labels on useless creams, and peddle insecurities to pad margins. Worst of all? They’d participated in it.
But motherhood changed everything. Tired of lying to women (and themselves), Maggie and Grace walked away. They swapped corporate gloss for British grit, partnering with Cambridge scientists, Yorkshire engineers, and real women across the UK to create something honest: The Elouris Firm & Tone Tool. No fairy dust. No celebrity endorsements. Just a tool that works, born from insider knowledge and British stubbornness.
Why We’re Different: Beauty Without the Bullsh*t
We know the industry’s tricks because we used to invent them. Here’s how we’re flipping the script:
- Insider Intel, Outsider Ethics: Maggie and Grace’s beauty industry expertise ensures we cut through the noise. If it’s in our tool, it’s proven—no placebo ingredients or inflated claims.
- British to the Bone: Designed in London, crafted in Manchester, and tested on real women from Bristol to Belfast. We source local materials and partner with UK labs because globalism isn’t always glamorous.
- Science Over Scams: The Firm & Tone Tool merges medical suction (used in British physiotherapy clinics), red light therapy (backed by 15 peer-reviewed studies), and precision rollers engineered in Sheffield.
- Radical Transparency: We’ll show you exactly how your money’s spent—down to the pence. No hidden markups, no billionaire shareholders.
The Firm & Tone Tool: The Anti-Cellulite Rebellion
This isn’t a gadget. It’s Maggie and Grace’s middle finger to everything they once sold:
- Clinic-Grade Suction: Inspired by UK lymphatic drainage tech—smooths dimples and revives tired skin.
- Red Light, Real Results: Harnesses wavelengths proven in British clinical trials to boost collagen and elasticity.
- Rollers with a Purpose: Designed with input from postnatal physios to target stubborn areas (hips, thighs, bums) without the guilt-trip marketing.
No “good genes” required. Just British engineering and a refusal to quit.
Our Promise: No More Beauty Lies
As mums, ex-insiders, and unapologetic realists, we pledge:
- 30 Day Warranty: Built to last generations, not trend cycles.
- UK-Based Support: Call our team in Leeds and get a human—not a chatbot—every time.
- No Shame, No Blame: Cellulite isn’t a “problem.” It’s skin. Our tool enhances—it doesn’t “fix.”
Join the British Beauty Uprising
Elouris isn’t for the “perfect.” It’s for the school-run mums, the 9-to-5 warriors, and anyone who’s sick of being sold a fantasy. Together, let’s rewrite beauty—one honest result at a time.
Proudly British. Relentlessly Real.